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Our SEO services include the following:
- Using the latest SEO tools and techniques.
- Providing high-quality content that is SEO friendly with appropriate keyword placement.
Making your website free of any replicated content.
- Safeguard it from any search engine algorithm changes and updates.
- Continuous study & analysis of your website to help you
- find areas which require improvements, and
- focus on the revenue generating areas for a higher ROI.
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If you want to understand how Search Engine Optimization (SEO) works, you need to be aware of the Algorithms used by various search engines.
What are Search Engine Algorithms?
In simple words, algorithms are a set of rules and unique formulas which the search engines use to determine the significance of a web page with regard to the search query (question) given by you. The purpose is to provide you quality content based on your searches.
Every Search Engine has its own unique set of algorithms. However, they do have certain common factors which are listed below:
It is the first thing which a search engine algorithm looks for in a Search Engine Results Page (SERP). Here, the frequency and placement of the keywords are taken into account, apart from checking if the content is relevant to the search query or not.Mind you, frequency does not refer to keyword stuffing, which is why its placing is also vital.
- Off Page Parts
It includes factors like linking and click-through rate. The frequency of these indicates how relevant the content is. It helps a website to rank higher.
- Individual Elements
These factors include those influencing criteria which are unique to each search engines. For example, the number of pages indexed varies for each search engine which can affect your website’s rank.
For better understanding, let us take up three of the major Google Algorithms.
Panda officially became a core part of Google Algorithm in January 2016. It filters out any plagiarized (duplicate) content and thin content (one which is of little or no value). It also checks for stuffing of keywords.
With the latest update, the Penguin 4.0 version is a real-time search algorithm. It basically removes spamming and ranks down the websites which contain manipulative links.
It helps Google interpret the content in a better way. In other words, even if the content does not have the exact words as the search query, but is pertinent to it, Hummingbird ranks the page as a part of the search result.
Hummingbird uses the Latent Semantic Indexing (LSI Keywords), i.e., other related and relevant words, to do its job.
Our team is capable enough to understand the Search Engine Algorithms and implement measures accordingly to improve the rank of your website.